Lamar Advertising Implements ActiveBatch

Lamar needed an IT Automation solution that would seamlessly integrate new tools and technologies while handling continuous, real-time data. To meet these needs, Lamar implemented ActiveBatch and now leverages many of its capabilities:

  • ActiveBatch’s Integrated Jobs Library, featuring hundreds of prebuilt job steps and integrations, enabled Lamar to centralize processes from across the IT environment;
  • Virtually all jobs are now built with job templates, drastically reducing the time spent writing scripts and simplifying the maintenance of existing workflows;
  • ActiveBatch is used to handle payment processing from customers and secure file transfers for financial institutions;
  • ActiveBatch is used for data warehousing and ETL processes to generate reports for IT and business end-users, accelerating time to data.